Look at Microsoft to see how the world has changed

January 2015

In March 2009 Microsoft had a 96% market share of personal computing device sales. By March 2014 that had dropped to 23%. So a 73% drop in market share in 5 years.

In an industry so focused on Microsoft it is probable that most property people have not seen the bigger picture here; which is that a company widely considered to be the head honcho has, despite still making a ton of money, largely become a bit player in the new tech world.

And that matters. Why? Because many of the standard business processes of the property industry are stuck in a mindset that is no longer making the most of what is possible. Nowhere is this more apparent than in the mountains of reports that the industry churns out, for internal and external consumption.

Much of the criticism one hears relating to iPads and tablets in general is that ‘I need a proper computer for that’, but the ‘that’ normally refers to a spreadsheet or a lengthy, convoluted word doc or presentation. This though is to mistake the way we work now for the way we can and will work.

Take that spreadsheet; carefully crafted using a data set captured at a fixed point in time and fed back to the creator by another part of the business. The output is then, most likely, inserted as a series of tables in that monthly report.

All of which is outdated. First, the data should be available in real time to whomever needs it, secondly the Excel should be replaced by a cloud based SaaS application, and thirdly the report should be online and constantly updated as this real time data changes. The result of which would be better reports produced in a fraction of the time. And often created just the once. Thereafter they update themselves.

This sort of process has the potential to create the 10x improvement in productivity we discussed last month.

It also explains why Microsoft (though forever king of the desktop) is moving, with vigour, into cloud based services available on any device. Office for iOS would not have happened in 2009; now it is an imperative.

These new business processes just reinforce the way ‘mobile is eating the world’. Mobile devices also contain sensors, and these let you understand the world around us (the core of the property industry) and every new sensor represents a new business opportunity.

This is the year of sensors and connected devices, and the physical world has top billing in this environment. We just need to reappraise how we work, where real value can be created and how our toolkit needs to change to make the most of the stunning opportunities out there.

Or it might be one of us that loses 73% market share in five years.

Essential tech for real estate: Drones

January 2015

Drones will become ubiquitous in real estate. And that process will start this year.

For what you would have paid ¢100,000 in 2007 you’ll now pay about ¢700. That is a 142 times improvement in value in just 6 years. And, amazing though it may sound, this advancement is speeding up. Currently most drones need to be controlled through line of sight and the pilot needs to ensure they do not crash in to anything. However, the semiconductor industry is riding to the rescue with billions of dollars of research. Intel for example was showing off RealSense at CES 2015, a technology that enables drones to sense the space around them and avoid obstacles. Qualcomm meanwhile is building similar real-time vision directly into their Snapdragon chip. Such autonomous control opens up a sea of opportunity, not least because flying a squadron of drones, all working in concert, would then be possible. Google ‘TED Flying lampshades’ to get the picture.

With their ability to capture high definition, geo-referenced digital aerial images, stills, video, or even thermal images, Drones can gather unprecedented amounts of data in record time. Whether for professional or marketing purposes they enable you to do more in less time and at a lower cost. In fact Drones are an exponential technology, as discussed opposite. They will enable new applications that are 10 x what is the norm today. What you needed a helicopter for last year you can do with a drone this year. And if that doesn’t excite you, you’re not thinking hard enough.

2015: The Year of How and Why?

January 2015

The after burners are on. Hear them roar. And then focus you mind on two words; How and Why? Because in 2015 we are going to see a few megatrends really kick in, and whether you sink or swim will be a function of how well you see what is coming and your ability to ride the wave of change.

In 1997 Craig Venter was 7 years in to the 15 years thought to be required to sequence the first genome. However, only 1% had been sequenced. Many said he should give up. But the amount sequenced was growing by 100% a year. So in fact he was almost half way there. In fact he reached 100% just 4 years later.

And with technology this is par for the course. Today about 8 billion objects are connected to the Internet. By 2020 it’ll be 50 billion, and a decade later a trillion. 3D printing is 400 times better value than 7 years ago. Robots 25 times in 5 years. Drones 142 times in 6 years. 3D LIDAR sensors (the ones at the heart of the self driving car) 250 times in 5 years.

And all of these technologies are tools for the real estate industry to use. In designing, building and running property. Couple them with ever faster broadband, mobile devices, cloud computing and storage and a huge question presents itself. How are these developments going to affect my business, and why are we working in the way that we do now?

How can I use these tools to reimagine our business model? Why are we operating in the same way as we did ten years ago?

And most pertinently, how are we going to ensure we are not the next Kodak, Nokia, Blackberry, Blockbuster? Why can’t we be an ‘exponential organisation’ and what would we need to do to be one? Tangerine, a new Canadian Bank, handles 7 x the number of customers per employee as the average bank. How did they do that? Why can’t we?

There is such a propitious confluence of tools, technologies and capabilities at the moment that 2015 has to be the year to stop thinking linearly. Instead of ‘let’s be 10% more efficient’ think ‘how can we be 10 x as efficient’. You will not lose your market position to someone 10% better than you; it’ll be someone 10 x better. It’ll be someone who can do much more with much less, who has wider, deeper, more timely data, who provides a better service to customers, who removes friction, who collaborates better, who has a wider pool of talent on tap, who engages and is engaged better than you. In essence it’ll be someone with a digital company, not a digital strategy.

And that person, that company, could be you and yours: if you ask How and Why?

The transformative nature of digital

January 2015

How we deal with clients, as well as how we think of space and place, is being utterly transformed by digital technologies.

Starting with clients, we are moving from a world where it was natural for one party to talk at the other to one where constant, deep and mutually rewarding collaboration, talking with, is the order of the day. Co-creation, user feedback, and iterative product development is becoming commonplace. As with major brands and advertising, where blasting out marketing messages is being replaced with ongoing customer dialog via social media, we are entering a world where monologue is no longer viable. And it is in understanding the effect of these changes that real value can be created. Building a great business today means creating a great user experience. For everyone you work with. Because in this digital world your UX is your brand.

The user experience each and every customer, supplier or colleague enjoys in each and every interaction with your company IS your brand. It embodies everything about you, your product, your values, your culture, your worth, your reliability, your fundamental ethos. Put it all together and it is, as Jeff Bezos says, what people say about you when you’re not in the room.

And in a digital world, where bits are more important than atoms, and where people have more choice in where they live or work, and who they work, or shop, or play with, your brand, that essence of you, matters more than ever before. We all want to engage with people we respect, and people we respect engage with us through beautifully designed experiences.

The great brands of the future will be companies beautifully designed top to toe. By breaking down corporate silos, tearing technology out of the hands of the IT department and by feeding off the combined intelligence throughout our companies we will build better businesses, products and experiences for our customers.

A beautifully designed company will relentlessly focus on simplicity and ease of use. As Einstein said, everything should be as simple as can be, but no more. Complexity needs to be hidden. Compare the average corporate dashboard with the Google homepage. One has a search box, the other most likely dozens of fields of disparate data stacked on top of each other. Which one gets you to an answer faster? So why doesn’t your corporate dashboard just say ‘What would you like to know’?

There must be a coherence of approach, so everyone understands how your company works. Dealing with your company should be easy for your customer. And the look and feel of interactions should be consistent. Drive one BMW and you can drive them all. That’s how working in or with your company should be.

Now to space and place, as the digital world is also having a profound effect on how we think of that. Traditionally we have thought of the space we inhabit purely in physical terms, and all questions have been answered with build this, build that, add this, take away that. But today every place has a digital layer. Think of it like this:

I am here
What’s going on?
What happened here?
What’s going to happen here?
Are my friends here?
What did they like?
What should I do now?

People want information, especially local, in the palm of their hand, and physical space has a past, a present and a future. The digital layer is about unlocking this content.

The ubiquity of smartphones and increasingly fast broadband, opens up this world. Our experience of the space around us is now as heavily influenced by that computer in our pocket as the physical environment we find ourselves in.

It’s the smartphone that will determine how ‘a sense of place’ is experienced. Think about the questions above; they cover the variables that determine how successful a place is. At the human level, they are what all of us want to know. The place that helps us answer these questions will be successful. The place that informs, inspires and excites us will prosper.

Socially productive places will embrace this digital layer. And if they don’t then they will not be fit for purpose. We can talk all we like about mixed uses, high quality architecture, good urban design and sustainability but if we do not expose the digital layer then our place is stuck in the past.

Winston Churchill said ‘We shape our buildings; thereafter they shape us’. Today the same applies, but with an added, digital, dimension. Embracing this, as well as being an essential business survival strategy, will allow us to build better relationships with our clients, and better spaces and places for all of us to thrive in.

Essential tech for real estate: Citymapper

December 2014

This is how to do it. Citymapper provides the 1,2,3 for how to do digital. Now covering 13 world cities, they provide “The Ultimate Transport App” and do it brilliantly well.

1. Whilst their desktop version is itself a delight the mobile apps are even better. Unlike a myriad of companies that seem not to have discovered that mobile now exceeds PC Internet usage they have ensured that supercomputer in your pocket gets all due attention.

2. The way they integrate, seamlessly and speedily, with a multitude of real time data sources is an object lesson in what is possible. Covering all modes of transport you can find out how to get to A-B by bus, tube, train, tram, bike or even on foot. And you’ll get up to the minute information on all of these.

3. Not only do they make the most of mobile, high speed connectivity and cloud computing (the digital trinity) but their design is exceptional. The user experience is a delight and as I said last month, in a digital world your UX is your brand. For example, they make it simple to find where a bus stop is, what number you should take and when it’ll arrive. Then to see your progress on a map update as you approach your well signaled destination.

This simplicity is the result of great attention to detail and real insight into what a user requires. It gives you exactly what you need when and where you need it.

One day the property industry will work like this.

Antony

PS First published in Estates Gazette December 2014